Brand development

Forge your authentic brand identity and go to market with confidence.

Successful brands are built on a foundation of awareness, but sometimes it's hard to see the forest for the trees. Understanding the true nature of your business and the value of what you do through your customers' eyes is a crucial first step to any branding or marketing effort. I work collaboratively with my clients to help gain these insights and articulate their brand. This process includes identifying your core values, purpose, mission, vision, positioning, brand promise, personality & voice, and writing your brand story. If you're also in need of visual identity design, contact me about a full brand and visual identity package.

Let's work together

Full brand and visual identity package

I can help you build your brand from scratch or refresh your existing brand. Depending on the complexity of the project and your budget, a comprehensive brand and visual identity design process can take anywhere from a few weeks to several months. Reach out for a free quote.

Let's work together

PHASE I

DISCOVERY

The first step is gathering any relevant infomation about your business, market, and customers, along with any pre-existing brand assets and marketing activities.

PHASE II

STRATEGY

Once we know what we're working with, we identify challenges and opportunities, and formulate a plan to achieve your brand goals.

PHASE III

IDENTITY

With the strategy in place, we work together to develop your unique brand and design a visual identity system that resonates with your customers.

PHASE IV

PRODUCTION

Finally, we build on your visual identity to create anything else you may need, like a website, print collateral, photography, or video production.