For a long time, answering the question "what do you do?" was a bit of a challenge for me. A combination of innate curiosity and hyper-focus has led me to pursue several creative fields over the years, but when I discovered branding, I quickly realized it was the perfect combination of things I love doing.

I help businesses discover and express their unique brand identities through research, strategy, storytelling, design, and production. I enjoy the process of getting to know my clients, learning about their business, and helping them achieve their goals by leveraging the art of communication.

I'm proud to be a certified Level C Brand Specialist, and I'm grateful for having had the opportunity to learn from some of the best in the industry. I'm always looking to expand my knowledge and skills, with plans to continue within the Level C program as well as pursue professional development studies at Harvard University this summer.

I've worked both in-house and in small agency environments, but I'm currently enjoying the freelance lifestyle. I recently moved to Easthampton, Massachusetts with my partner Cecilia and our two dogs, Bodhi and Maya, in September 2023. When I'm not busy forging brands in my home studio, I enjoy long-distance trail running and playing music.

I'm looking to collaborate with entrepreneurs and small to medium-sized companies who are doing good work and care about people and the planet. If that's you, awesome! I'd love to hear from you.

- Jeff
Jeff Uzzel in a snowy wooded landscape with his camera