About

For a long time, answering the question "what do you do?" was a bit of a challenge for me. A combination of innate curiosity and hyper-focus has led me to pursue several creative fields over the years, but when I discovered brand development, I realized it was the perfect combination of things I love doing.

I help businesses discover and express their unique brand identities through research, storytelling, design, and production. I enjoy the process of getting to know my clients, learning about their business, and working with them to create a brand they're proud of; one that resonates with their customers and draws new people in.

I've worked both as an in-house designer and in small agency environments, but I'm currently enjoying the freelance lifestyle. I recently moved to Easthampton, Massachusetts with my partner Cecilia and our two dogs, Bodhi and Maya, in September 2023. When I'm not busy forging brands in my home studio, I enjoy long-distance trail running and playing music.

I'm looking to work with entrepreneurs, business owners, and other creatives who are doing cool sh*t and care about people and the planet. If that's you, awesome! I'd love to hear from you.


- Jeff
Jeff Uzzel in a snowy wooded landscape with his camera