Case Study
CASE STUDY
Woodland Goods Co.
Crafting an ethical goods brand for people who love Nature and like to bring the outside inside.

INSPIRATION
Woodland Goods Co. is a sub-brand I created as an outlet for product ideas of my own. I grew up in the Connecticut River Valley, and recently moved back after spending over a decade in California. I have fond memories of exploring the woods behind my house as a kid, and now as an ultra trail runner, I've rediscovered a deep connection to the green forests and rugged ridgelines of New England. For me, the forest itself is what feels like home. I'm inspired by Nature's perfectly imperfect design language, the mystery of organic life in constant flux, and its proven power to heal our hearts and minds.
DELIVERABLES
Brand identity, messaging, visual identity system, product design, packaging design.
BRAND STORY
Rediscover the magic of the outdoors
We're intimately connected with Nature. It's who we are and where we're from. But some time ago, we started isolating ourselves in the name of comfort, convenience, and control. We attempted to tame the wild, and in doing so, we not only inflicted great damage on our environment, but also lost touch with an essential part of what makes our lives worth living.
Rediscover the magic of the outdoors with Woodland Goods. We make ethical apparel and hard goods inspired by Nature and crafted with organic, vegan, and sustainable materials. Our products are made to last, but when they do reach the end of their life, they can either be recycled, upcycled, or composted to minimize their impact on the enviroment we celebrate.
Call it magic, call it science... call it whatever you want, but the truth is that spending time in Nature has a measurable positive affect on our well-being. Our bodies and minds are replenished and enriched by the experience of the forest. It reduces stress, boosts our immune systems, and elevates our mood. So yeah, go on a hike! But when you get back, wouldn't it be nice to come home to the same sights, smells, and textures from your woodland adventures?
Rediscover the magic of the outdoors with Woodland Goods. We make ethical apparel and hard goods inspired by Nature and crafted with organic, vegan, and sustainable materials. Our products are made to last, but when they do reach the end of their life, they can either be recycled, upcycled, or composted to minimize their impact on the enviroment we celebrate.
Call it magic, call it science... call it whatever you want, but the truth is that spending time in Nature has a measurable positive affect on our well-being. Our bodies and minds are replenished and enriched by the experience of the forest. It reduces stress, boosts our immune systems, and elevates our mood. So yeah, go on a hike! But when you get back, wouldn't it be nice to come home to the same sights, smells, and textures from your woodland adventures?
We make 100% post-consumer recycled stationary, natural soaps and candles infused with earthy essential oils, and organic cotton apparel for those who love the outdoors and want to imbue their lives with the gifts of the natural world.


VISUAL IDENTITY
Naturally iconic
Combining organic minimalism with classic design to create a moody, yet refined forestcore aesthetic.

The Woodland Goods logo features an abstract forest icon inspired by ancient runes, which utilized straight lines to make the symbols easier to carve. The three trees represent the pillars of our purpose: magic, connection, and stewardship, while the seven dots symbolize both rain drops and leaves, since one gives life to the other. Finally, the hand-drawn typography pairing combines a classic outdoorsy serif display font with a geometric sans descriptor that brings a modern, yet organic feel to the brand.

COLOR PALETTE
Deep forest vibes
In the heart of the woods, under a deep green canopy, the leaves turn gold in the crisp autumn air.
PINE
PMS 5743 C
RGB 65 71 51
RGB 65 71 51
HEX #414733
HEMLOCK
PMS 417 C
RGB 92 97 80
HEX #5c6150ASH
PMS WARM GRAY 5 C
RGB 168 163 150HEX #a8a396
GOLDEN LEAF
PMS 7413 C
RGB 230 132 55
HEX #e68437
BARK
PMS 7533 C
RGB 61 52 29
RGB 61 52 29
HEX #3d341d
ROOT
PMS BLACK C
RGB 40 39 32
HEX #282720

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