Brand Strategy

Gain clarity, forge your identity, and go to market with confidence.

When you're in your business, sometimes it's hard to see the forest for the trees. Understanding your customers and the value of what you offer through their eyes is a crucial first step to any branding or marketing effort. I work collaboratively with my clients to help them gain clarity, find the "magic", and articulate their brand. This process includes research, strategy, identifying your core values, purpose, mission, vision, positioning, brand promise, personality & voice, and writing your brand story. If you're also in need of visual identity design, contact me about a full brand and visual identity package.
Let's work together

Full brand and visual identity package

I can help you build your brand from scratch or refresh your existing brand. Depending on the complexity of the project and your budget, a comprehensive brand and visual identity design process can take anywhere from a week to several months. Reach out for a free quote.
Let's work together
PHASE I

DISCOVERY

First we gather any relevant infomation about your business, market, and customers, along with any pre-existing brand assets and marketing activities.
PHASE II

STRATEGY

Once we know what we're working with, we identify challenges and opportunities, and formulate a plan to disrupt your market and achieve your brand goals.
PHASE III

IDENTITY

With the strategy in place, we work together to develop your unique brand and design a visual identity system that inspires and motivates your customers.
PHASE IV

PRODUCTION

Finally, we build on your visual identity to create anything else you may need, like a website, print collateral, photography and video production.

Case Studies